It’s Not About The ‘User Numbers’ on Google+

When people try to quantify Google + user numbers (like number of eyeballs looking at a stream like Facebook) they are missing the point. And it’s a big point to miss.

Engagement (+ 1s, comments and shares) inform search results across all google properties. In a complicated algorithm that no one really understands.

So stop thinking about reach in terms of number of users in the ‘platform’, start thinking about reach in terms of how you want to be seen across the web. And maps. And YouTube. And mobile. Google is the number 1 search engine. YouTube number 2. And yeah, given Google itself describes G + as a social layer, not a social network(!) we seriously need to think about the implications of that network … Not just who’s viewing our content in-stream.